Subway Fresh Artist
PROJECT: The nationwide Subway Fresh Artists™ competition gave one talented but unsigned band the chance to open for the Goo Goo Dolls at an upcoming concert. Consumers listened to the original songs via a user-generated content portal and cast over one million votes for their favorite artists. During the competition, the Goo Goo Dolls performed at Clear Channel’s NYC theater with a simulcast to CC’s SpectacolorHD video billboard in Times Square. Exclusive interviews and performance videos from the show gave Subway fans a unique content experience.